Scott, I know ER has been getting some seriously negative press because of poor customer service (through H2Otropicals, and themselves). This may be a step towards trying to get out of the customer service business.
If they are actually trying to do all their own distribution, thats scary. Their prices are much higher than distributor prices, and are up around H&S and Deltec's prices, and while I consider them to be about the same build quality as a Deltec(though not nearly as well built as an H&S), they can't perform with those two.
If you can get an H&S 200-1260, or 200x2-F2001, (with eheim, or 2 aquabees) for ~$800, why would you ever pay the $798 that ER wants for the CS250 (with genX)?