I'm sure FedEx delivers to Jonesboro, AR. On the one hand I think it's noble of a club to try to educate a store, but I really think the condescending tone is counterproductive. And even if you do everything right and the store still refuses to improve, you have to realize that they're a business and the bottom line is king. So stop griping to them, and just spend your money elsewhere. If they don't want to be changed, they're not likely to do it if you continue to badger them. Hopefully that decision will hurt them in the end.
Did you see in the first letter he attached, he wrote "it is our official determination . . ." and so on. Official determination??? This guy has some kind of caligula complex. I wonder if the rest of the NEA agree with his actions, or whether some of them with he'd not use the club's name for this project.