My understanding is that it varies across different bulbs and the goals of the aquarist.
Generally - but not an exact rule - the higher the K temp the more frequently the bulbs need to be changed, ie 6-8 months for 20k, closer to 12 months for a 10k, and maybe up to 18 months for a 6.5K. Those are just estimates, and different brand bulbs likely have different longevity potential.
Overall (again by my understanding) bulbs shift color and lose intensity throughout their lifespan. You will not see it, as it's super gradual, but it happens.
As aquarists we tend to strive to acheive consistency and don't want to stress our corals by running a bulb too long then shocking the corals with the increased intensity of a brand new bulb (or slow their growth/health by allowing the light charestics to change a lot). We are also quite sensitive (and our corals of course) about the spectrum of the bulbs. As the bulbs age they generally get less blue along with losing intensity. These factors tend to suggest changing bulbs well within the limits of their functional lifespan (I'm defining "functional lifespan" as how long they will still fire).
The quote above from Growlights.com (I assume) is referring to horticurtical applications. It is certainly relevant, but running a MH bulb until it stops working is not what most reefkeepers want to do. For stability's sake, IMO reeftank bulbs should be replaced before they shift/fade a lot.
Just at a guess I would suggest something like 8-10 months for the average 14k bulb.
As for turning the bulbs on and off 2x per day, I can't say anything as a fact, but I suspect that that may actually shorten the bulb life, compared to running the same # of hours / day in one light cycle. I have read that repeatedly starting bulbs can negatively affect lifespan, but I can't state it as a fact as I have seen no hard data on the topic. Most people seem to set their timers so that the lights will be on when they are home. Also, some people do run lights in phases - ie 20k on for say 10 hours, then 10k light kicking in for the middle 5 hours (but this only works if you have several lights to play around with).
Just my $.02, then again I guess it's more like my $.10 as I tend to babble....