OUr LFS sponsers have a lot of overhead , think about what it takes to run your tanks and multiply that by 100 , then you have to figure employees , stock , food for fish and corals etc etc etc . So I have no problem buying from our sponsers . they are the gateway for new hobbiest , great sources for info and things we can't find . I bought a light I could easilly have gotten elsewhere from one store bought a ton from another . just to try and support them . But by all means we all want to save $$$$$ just don't forget .... those guys are there because we need them and they need us