AquaCon (Ft. Lauderdale, FL) Buyer Beware

Matt L.

Non-member
Thread moved to Vendor Experience per BOD decision.

Back on December 8, 2008, I discovered an online vendor called Aquatic Connection down in Ft. Lauderdale, FL, that goes by the eerily prophetic name of AquaCon.

I felt it would be a good idea to call the guy and see what they are up to, and even though I almost never order online, I decided to place a small order for something I felt was too good to be true.

It turns out, it probably was.

I was told that the item was in stock and sitting right there when I called. This was explicit indicated, as this had been hard to find. My credit card was charged two days later, but when no shipping notification was sent, I contacted the store. I was told that the item had come in not that long ago, and that it was going through quarantine. They want to isolate all incoming livestock for 14 days.

Fair enough. The owner reassured me that my item would ship very soon.

I called to check in after the Holidays when I still had received no word. I was told they were down for the Holidays, and that the weather was too risky, but they would ship as soon as the backlog cleared. I waited one more week without word.

The beginning of the New Year (or right before New Years), I called again, and was given an inconsistent story. Whereas before, the livestock was "right there", now it was "over at the warehouse" and he needed to check on it, whereas before I was told that I was certainly guarenteed this item. I asked to cancel my order if they could not ship it.

When the charge had not been returned, I called again today, informing them that if they don't ship this day (one month since the order was placed), cancel my order. I was told that he "would see if they were in stock". I waited until the end of the day, and filed a dispute for non-receipt of goods with the credit card. The guy on the phone was ambivalent about the whole process and offered no excuse or policy.
Reference to other forum threads removed

I would say at the least the evidence I see is of lazy/negligent business, which IMO, is not necessarily as bad as a scam. I know how RC is, and once someone says something, it gets parroted and parroted by people without first hand experience. People and things develop reputations, and if you search threads, it's often that people say they are a scam, but have never dealt with them. There are positive reviews, but it is often for something in stock.

link to other forum removed

But what led me to believe that my story was not unique, and this was not histrionic primadonna reefers was
Link to other forum removed. Please only post your first hand experienceSo in short, if it looks too good to be true, it probably is, and if someone has not posted about them here, hopefully this will show up in the thread and be enough of a dissuasion.

Thankfully, this is on a good credit card, and the cancellation process has begun. I cannot tell if the scam was negligence or deliberate, but it sure fits the pattern of others' experiences.

Matt:cool:
 
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I guess that this is a good opportunity to post a copy of a letter I sent to my credit card company last year in order to dispute a charge regarding purchase I made at Aquacon. The letter will look strange here because it lost its formatting; but, I am sure you can follow along. It's also a long read; sorry but, I like to be thorough. After I sent this letter I received a refund to my credit card, follow-up from the Florida BBB and telephone call, etc. from the Florida Secretary of State's office advising me that they forwarded my correspondence to the Florida Department of Agriculture which agency investigates issues of this nature. Bottom line: this guy/company is NO GOOD and obviously hasn't changed his ways. BEWARE!


Re: Aquatic Connection
Invoice 91515

Dear Sir / Madam:

Enclosed for filing please find completed Notification of Disputed Item (with supporting documentation) regarding my recent on-line transaction with the above-referenced company. Please accept this correspondence in dispute of charge to my AT&T Universal Card MasterCard in the amount of $400.89.

I consider myself a highly experienced on-line shopper, having made numerous purchases of marine aquaria from various “e-tailers” throughout the United States. On Monday, February 18, 2008, I placed an on-line order with www.aquacon.com for the purchase of the following marine invertebrates/livestock at the following advertised prices:

12 Scarlet Hermit Crabs @ $1.49/each $ 17.88

2 Large Red Hard Tube CocoWorms @ 2 for $69.00 $ 69.00

1 Incredible Purple Ricordea Mushroom @ $27.99/polyp $ 27.99

1 Yellow Head Jawfish @ $18.99/each $ 18.99

1 Aquacultured Aquaman Colony Polyps @ $69.99/each $ 69.99

1 Pink Yuma Mushroom @ $79.99/mushroom $ 79.99

1 Electric Flame Scallop @ $11.99/each $ 11.99

$295.83

According to the “Shipping Rate Overnight delivery” section of Aquatic Connection’s website, the cost to ship the above-referenced merchandise was $49.99 (copy of Shipping Chart For Fish, Corals, Inverts, & Critter Packages shipped to any local [sic] in the continental USA except within Florida attached hereto, made a part hereof and marked Exhibit “A”). As such, the total for this order should have been $345.82 ($295.83 + $49.99 = $345.82). In addition, the company’s shipping policies also state:

* Fuel Surcharge – due to current high fuel costs a Small Fuel Surcharge applies. [emphasis added]

. . . you will receive an e-mail containing your Federal Express tracking number so you can make arrangements to sign for your order upon scheduled arrival. Please note, our livestock guarantee requires a signature. No signature, no guarantee . . . [f]or the well-being of your new aquarium livestock, we ask that someone be available at the time of delivery to prevent your new inhabitants from being exposed to the elements and extreme temperatures. Because this is so important, it is a requirement for our guarantee . . . (see Exhibit “A”).

By Tuesday, February 19, 2008 I still had not received a customary e-mail order confirmation, so I attempted to contact Aquatic Connection multiple times via telephone to no avail. I then e-mailed Aquatic Connection using the “Contact Us” section on the company’s website and sent an e-mail to service@aquacon.com to inquire as to receipt/status of my order (copy of said e-mail message attached hereto, made a part hereof and marked Exhibit “B”). Subsequently I received a “Mail Delivery System” error message stating that the e-mail message I sent was “unable to reach nameserver on any valid IP” (copy of said error message attached hereto, made a part hereof and marked Exhibit “C”).

At 11:31 o’clock p.m. on February 19, 2008 one, Ron Ratoff (hereinafter “Ratoff”), sent me an e-mail message alleging that he did send me a prior e-mail wherein Aquatic Connection acknowledged receipt of my order (copy of said e-mail attached hereto, made a part hereof and marked Exhibit “D”). This e-mail message fails to recapitulate any details of the order I placed. In addition, I noticed that the boilerplate e-mail forwarded with Ratoff’s February 19, 2008 e-mail does not bear the typical “From”, “To”, “Sent” and/or “Subject” header that e-mail “forwards” normally contain. Irrespective, Ratoff alleged that he normally has “. . . 5 phone lines, unfortunately right now 3 of the lines are down, due to a problem at Bell South . . .” Further, the e-mail stated that my order “. . . will be shipping out tomorrow, Wednesday, for Thursday delivery via Fedex . . .
 
I knew that someone would have to be at home in order to receive this shipment and acclimate the marine invertebrates/livestock in preparation for introduction to my coral reef aquarium; and as such, I would need to be present or make immediate arrangements to have another qualified individual available to receive my order. Accordingly, on Wednesday, February 20, 2008 I tried contacting Aquatic Connection via telephone numerous times throughout the day to confirm that my order was indeed going to ship that day. When I called, I would get either a busy signal or a recording alleging that all lines are busy coupled with a request to wait a few minutes and try calling again. One time a gentleman answered the telephone – all I heard was digital static and the sound of bubbling/running water in the background. This individual was incoherent and completely disoriented and stated that he could not find my order anywhere in the company’s “system” so he took my contact information and stated that he would “call [me] right back”. As the day went on, I never received: a detailed order confirmation; a shipping advice from www.aquacon.com or Federal Express; a telephone call from anyone at Aquatic Connection; or, an e-mail. At this point, I left a message for Ratoff requesting that he cancel my order.

No one called me during the day on Thursday, February 21, 2008. Later I discovered that at 6:23 o’clock p.m. on February 21, 2008 a FedEx Shipment Notification was e-mailed to me bearing a “Company Name” of “Saltwater fish usa” which provided me with a Tracking Number, to wit: “934147728955” (copy of said e-mail message attached hereto, made a part hereof and marked Exhibit “E”). I immediately tried to contact Ratoff to no avail. Later that night I discovered that at 5:53 o’clock p.m. one, “Darren”, from Aquatic Connection had left a voicemail message informing me that Aquatic Connection shipped the order for delivery on Friday, February 22, 2008. I immediately tried contacting Aquatic Connection again to no avail. Thereafter, I had to make emergency arrangements to receive this shipment. Please note, all week I had been tracking a severe winter storm scheduled to hit Massachusetts on Friday, February 22, 2008. As a responsible reefkeeper, I intentionally did not want this order shipped Thursday night for Friday delivery so as to avoid the possibility of the package getting stranded during transit which would jeopardize the health and well-being of the fragile marine invertebrates/livestock I ordered.

Due to the delicate nature of marine aquaria, most e-tailers ship invertebrates/livestock via “Priority Overnight” delivery (for delivery by 10:30 o’clock a.m.) Aquatic Connection charged me for “Priority Overnight” delivery; however, the company shipped my package using the less expensive “Standard Overnight” option which allowed Federal Express to deliver by 3:00 o’clock p.m. Ultimately the package arrived at 1:01 o’clock p.m. on Friday, February 22, 2008 (copy of Federal Express Detailed Results attached hereto, made a part hereof and marked Exhibit “F”). I finally saw an itemized Invoice for my order which totaled an astonishing $400.89 (copy of said Invoice attached hereto, made a part hereof and marked Exhibit “G”). I immediately noticed that this Invoice contained numerous discrepancies:

· I was wrongfully charged $79.99 instead of $69.99 for the Aquacultured Aquaman Colony Polyps (copy of Polyping Corals “Aquacultured Aquaman Colony Polyps” attached hereto, made a part hereof and marked Exhibit “H”).
Please note that despite the physical size or weight of items consumers purchase, Aquatic Connection charges customers for shipping based upon the dollar amount of their order total. As such, this $10.00 overcharge increased my order total from the “$200.00 to $299.99” range (which I purposely restricted my purchases to) to the “$300.00 to $399.99” range which, in turn, conveniently increased the shipping cost Aquatic Connection charged me from “$49.99” to “$69.99”.

· The “Pink Yuma Mushroom” appears on the itemized Invoice with a surreptitious disclaimer which states “[d]ue to lighting and animal differences, mushrooms may look different then [sic] that on the website”. Be advised, there was no disclaimer on the website description for this item when I purchased it (copy of Mushroom Corals “Pink Yuma” attached hereto, made a part hereof and marked Exhibit “I”).

· As stated above, instead of being charged “$49.99” for shipping, I was wrongfully charged “Shipping charge level 3 . . . $69.99” on the Invoice. Further, Aquatic Connection included this shipping charge as a line item (i.e. as if it was merchandise) for purpose of artificially inflating the total of my order which thereby cost me more for shipping (see Exhibit “G”).

· The Invoice incorrectly states that the date of the order and the ship date were February 19, 2008 (see Exhibit “G”).

· A so-called “small fuel surcharge” referenced on the company’s Shipping Chart For Fish, Corals, Inverts, & Critter Packages shipped to any local [sic] in the continental USA except within Florida (see Exhibit “A”) in the amount of $25.07 was randomly tacked onto the already artificially and intentionally inflated Invoice total (see Exhibit “G”). I dare say that $25.07 does not constitute a “small” fuel surcharge!

Moreover, no other marine aquaria e-tailers charge consumers an additional “Fuel Surcharge” whether they ship via Federal Express or United Parcel Service. Query as to whether Federal Express is aware that Aquatic Connection is misleading consumers by charging a “Fuel Surcharge” and alleging that this charge is imposed by Federal Express? Ratoff and/or Aquatic Connection are acutely aware that if prior to purchase they disclose to consumers that the so-called “small fuel surcharge” will be in excess of $25.00 (on top of overnight shipping charges), then no one would order from www.aquacon.com. This “small fuel surcharge” is merely contrived by Aquatic Connection under the guise of being a cost charged by Federal Express.

My brother and I immediately attempted to contact Aquatic Connection to no avail. Throughout that day and all weekend we left numerous voicemail messages and on Sunday, February 24, 2008, I sent an e-mail message to Ratoff requesting a telephone call (copy of said e-mail message attached hereto, made a part hereof and marked Exhibit “J”). As of this date, we have never received any response from Aquatic Connection.

With regard to the marine invertebrates/livestock delivered:

12 Scarlet Hermit Crabs Acceptable.

2 Large Red Hard Tube Coco Worms Unacceptable. Neither Coco Worm is red. The Coco Worms that arrived are white with some minor red striation and commonly referred to as “Peppermint Coco Worms” (copy of image and written description of “Large Red Hard Tube Coco Worms” from website attached hereto, made a part hereof and marked Exhibit “K”).

1 Incredible Purple Ricordea Mushroom Unacceptable. The Ricordea Mushroom that arrived it does not have a green mouth and could hardly be described as “purple” and certainly not “Barney Purple” as Aquatic Connection alleges on its website (copy of image and written description of “Incredible Purple Ricordea Mushroom” from website attached hereto, made a part hereof and marked Exhibit “L”).
 
1 Yellow Head Jawfish Acceptable.

1 Aquacultured Aquaman Colony Polyps Unacceptable. Both the image and written description of the polyps are woefully exaggerated (see Exhibit “H”).

1 Pink Yuma Mushroom Unacceptable. The mushroom I ordered (see Exhibit “I”) was supposed to be of the species “Ricordea Yuma”. I received a totally different species of mushroom of unknown origin, possibly Rhodactis.

1 Electric Flame Scallop Acceptable.
As is customary in the industry, Aquatic Connection states that it “. . . cannot accept any returns of any aquarium livestock, no exceptions” (copy of Returns & Other Notes section of website attached hereto, made a part hereof and marked Exhibit “M”). Aquatic Connection knows this is the industry standard and takes advantage of consumers by intentionally shipping inferior and/or incorrect aquaria knowing full well that consumers will be prohibited from returning any items.

Marine reefkeeping is akin to horticulture/gardening in that hobbyists seek unique, high quality specimens for inclusion in their tanks. I have a complete array of aquarium lighting on my tank (from compact fluorescent, to metal halide, to LED) in order to achieve optimal representations of all inhabitants; however, I am confident that I will never witness the same renditions of the invertebrates/livestock I ordered that Aquatic Connection displays on its website. Based upon my personal experience, this leads me to believe that the images on Aquatic Connection’s website are not genuine. Aquatic Connection is an on-line predator that harms other legitimate, responsible marine aquaria e-tailers by proffering descriptions and images of its aquaria that far exceed mere “puffing”.

As a result of Ratoff’s and/or Aquatic Connection’s ongoing failure/refusal to communicate with us, my brother and I conducted on-line research and learned the following:

1. The company and/or Ratoff use many aliases, including but not limited to: Aquacon; Aquacon.com; Aquatic Connection; Marine Life USA; Saltwaterfish USA; Aquacon.com, Inc.; Saltwaterfish, Inc.; and, Saltwaterfish.com. In addition, a cursory review of the on-line public records of the Florida Department of State, Division of Corporations reveals that Ratoff lists himself as either an “Officer” or “Registered Agent” of numerous defunct business entities, some of which the Secretary of State has administratively dissolved. Further, the documents set forth nearly as many addresses for Ratoff amongst the filings as there are business names. Query as to the reason(s) why Ratoff and/or Aquatic Connection repeatedly change his/its business name and address?

2. Many consumers have filed complaints against Ratoff and/or Aquatic Connection as evidenced by the on-line public records of the Better Business Bureau Serving Central Florida which indicate the following:

. . . the number and responses to complaints over the last 36 months . . . 47 Total

of which 44 remain “Unanswered” (copy of Company Report attached hereto, made a part hereof and marked Exhibit “N”). The Better Business Bureau gives this company an “F” for a “Company Rating”.
Aquatic Connection alleges on its website that:

[w]e pride ourselves in offering our customers the best selection, availability, and service, to make your aquarium experience truely [sic] enjoyable [and] [y]ou can rest assured, that behind every phone call there is a marine specialist who truely [sic] is concerned with helping you choose the right animals and keeping them healthy. Our marine experts are heavily involved in marine aquariums both during working hours and are all advanced hobbyist's after hours. We stay in tuned to changing technology with company involvement in the hobby along with support for MACNA and other marine society programs (copy of “ABOUT AQUACON.COM” section of company’s website attached hereto, made a part hereof and marked Exhibit “O”).

Based upon my experience, Aquatic Connection is an unprofessional e-tailer engaging in unfair and deceptive business practices – the company is defrauding consumers with its unscrupulous marketing and sales tactics and inappropriate billing practices. Moreover, Aquatic Connection is downright unethical in its trade practices and should not attempt to increase its business profits or bolster its credibility by referencing MACNA (the Marine Aquarium Conference of North America which is sponsored by “MASNA”, the Marine Aquarium Societies of North America) anywhere on its website as it does not honorably uphold the principles of this organization.

Ratoff and/or Aquatic Connection should not charge consumers’ credit cards without first communicating an itemized order total inclusive of all charges. Consumers should have the right to see what they are going to be charged and have input on when an order ships so as to avoid the inconvenience of having to make emergency arrangements to receive a shipment. This whole situation could have easily been avoided with proper communication; but, that would expose Aquatic Connection to scrutiny and then Ratoff would be unable to perpetrate a fraud upon the public. Query as to how many other consumers Ratoff and/or Aquatic Connection have taken advantage of – consumers who may not have been savvy enough to notice the inappropriate charges or resourceful enough to vigorously advocate their consumer rights?

 
Based upon the foregoing and the fact that I cancelled the order on February 28, 2008 I do not believe that I should have to pay for this order. At the most I should only be required to pay for the following marine aquaria:

12 Scarlet Hermit Crabs @ $1.49/each $17.88

1 Yellow Head Jawfish @ $18.99/each $18.99

1 Electric Flame Scallop @ $11.99/each $11.99

$48.86
Perhaps Ratoff should consider yet another name change for Aquatic Connection. This time Ratoff should select a name that properly conveys the true business philosophy – I think www.aquacon-artist.com would be an appropriate name.

Thank you for your courtesy and attention. Kindly acknowledge and oblige.

Very truly yours,



Wendy Ziemba



Attachments

cc: Office of the Attorney General Certified Mail, Return Receipt Requested
State of Florida Article Number 7003 2260 0001 9074 0854
The Capitol PL-01
Tallahassee, Florida 32399-1050

Better Business Bureau of Central Florida Certified Mail, Return Receipt Requested
1600 South Grant Street Article Number 7003 2260 0001 9074 0861
Longwood, Florida 32750

Cheri Phillips, President
Marine Aquarium Societies of North America
 
I had tried searching for them, and came up with nothing. I might have only searched certain forums, or I might have searched a few days before that was posted, because I ultimately ordered from them on the 8th of December, and the post is on the 23rd of November.

Well, let this be another testament.

Matt:cool:
 
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I really don't know how I could have been so stupid.

I never really order online, and when I have, it is always from one trusted source. I just called them up on a whim and they seemed so legit over the phone. And this has been going on for 10 years.

The money's not the issue -- the guy almost seemed resigned, as if I would have the credit card revoke the charge.

Matt:cool:
 
Well, 10 years is a really long time. Word has it that those who visit the place say it is nothing but a hole in the wall. I had probably heard about it and then forgotten.

My guess is he makes his money off of non-refundable purchases or people unwilling or unable to contest.
Absolutely. I called him up, and he sounded like one of our respectable LFSs. When I asked if he had what I wanted, he said sure, he had plenty, but the medium instead of the small, and that he was quarantining them so they'd be healthy enough to ship.

Matt:cool:
 
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I poked around on the Florida Secretary of State's website and researched Florida business entities on-line. To make a long story short, Ratoff repeatedly does business with the same handful of "co-conspirators". They are either friends or family members who help him perpetrate a fraud on the public. Don't be fooled by the name changes - ultimately it's all Ratoff. There is definitely a pattern of unfair and deceptive business pratices going on with this guy. Seems like as soon as he's feeling too much heat, he moves a town over and sets up shop under a different name.
 
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Given the nature of the original post, the BOD has decided that this thread should be within the Vendor Experience forum. Many posts in this thread were edited/removed to reflect Vendor Experience forum rules. Please only post firsthand experience.
 
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Aquacon

I'm amazed Aquacon is still in business. These guys ripped me off five years ago with a shipment that was never sent (no tracking number and the shipper confirmed there was no shipment). I did some research and found that there was an Aquarist/Lawyer in Florida who was attempting a group action against Aquacon but the idea died. And all these years later they're obviously still up to their shady business.
 
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